| Holidays@Home Evaluation |
| Background |
The Holidays@Home project was established with SRB funding to provide an online information system that encouraged local residents to spend more of their leisure time at attractions in the local area. The project was particularly intended to encourage residents to take their friends and families to these attractions when they visited from outside the area. The project enabled local businesses to promote money off vouchers and other offers through the Council's website and the use of other local media.
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| Our Role |
CSC's role was to review the effectiveness of the project in promoting local businesses, and also to explore options for maitaining the project under other forms of funding.
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| Delivery |
The key element of this activity was for a CSC research consultant to conduct telephone interviews with 40 participating businesses (Just over 25% of the total).
These businesses were selected to provide an even spread of activity across the three towns, and among the business sectors represented by the project. Their views were then analysed using specialist market research software that enables:
* Information to be cross referenced to identify trends of opinion
* The results to be represented in a number of accessible formats incuding pie charts and bar graphs
The research was used as the basis for a series of reaslistic recommendations for teh project's future development.
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| Key Facts |
| Key Facts |
CLIENT:
Arun District Council
LOCATION:
Arundel, Bognor Regis & Littlehampton, West Sussex.
DURATION:
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